The Impact of Crypto On The Millennial Market And Beyond
Reshaping the Future of Payments
About
My name is Leonardo D'Souza,
A global citizen with roots in Bahia - Brazil, and a stint in Madrid - Spain. I have called Sydney – Australia, home for the past fourteen years. I am a business student at Torrens University and a full-time Customer Relations Manager at BSC Group. I am passionate about exploring innovative technologies, such as blockchain and cryptocurrencies. I also enjoy geopolitics, macroeconomics, and spirituality.
The Story
I am passionate about exploring innovative technologies, such as blockchain and cryptocurrencies.
The Vision
To change the way payments are made
The Tech
Utilising blockchain and cryptocurrencies
From Samba Dancing To Blockchain – My Journey With Crypto
Smart Solutions
Growing up in Brazil, I witnessed the impact of economic instability on people's everyday lives.
Shaped by Experience
This experience sparked my interest in innovative and alternative technologies that potentially would offer me more stability and accessibility to a dream financial freedom, and my time in Spain exposed me to the first whispers about blockchain—crypto technology.
New Environment
Australia has been the perfect backdrop for my crypto exploration.
What Are Cryptocurrencies?
According to the Reserve Bank of Australia, “Cryptocurrencies are digital tokens that facilitate direct payments between individuals through online systems” (Reserve Bank of Australia, 2022). Unlike national currencies (FIAT), which derive some value from being recognised as legal tender, cryptocurrencies have been fighting to comply with the Security Exchange Commission (SEC). Cryptos such as BTC and Ether have recently been granted a free legal trade path. However, XRP is another very popular cryptocurrency that will play a significant role in cross-border payments. It has been under a settlement with the final prospect of 2025, with potential growth (Oramas, 2024).
The 15 Most Important Cryptocurrencies by Market Capital
Figure 2:(CoinMarketCap, 2022)
Where Can I acquire It?
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Crypto Exchanges: Popular exchanges like Swyfx, Gate.io, Coinbase, Binance, OKX, Crypto.com, Coinspot, Bybit, and Coinjar allow you to trade various cryptocurrencies.
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Brokerage Platforms: CMC market and eToro offer user-friendly interfaces, making it easy for beginners.
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Bitcoin ATMs: Major cities have Bitcoin ATMs where you can purchase cryptocurrencies using cash or debit cards.
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Wallets with Built-in Purchase Options: Some digital wallets, like Exodus and Trust Wallet, offer options to buy cryptocurrencies directly within the app.
(McGimpsey, 2024)
Why Investors are Turning to Cryptocurrencies
Advanced ledger detectives will revolutionise and shape the sector's banking system, supply chain, and electronic selfhood—thrill around the endless possibilities.
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Cross-border payments: Faster than traditional banking system with lower fees and the fastest transactions.
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Decentralisation: Offers retail investors complete control of transactions
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Inflation: Cryptocurrencies are a vital asset as a store of value, protecting against currency devaluation.
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Impact on Digital Marketing
In recent years, digital currencies have surged in popularity, significantly disrupting markets, investment strategies, business operations, and even our perceptions of money in ways we never thought possible. With cryptocurrencies firmly establishing itself in the financial landscape, advertisers, businesses, and marketers must adapt accordingly due to surpassing a market capital of $2.17 trillion in 2024.
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Blockchain Technology
Blockchain is a decentralised, computerised ledger breakthrough that securely records computer exchanges, ensures clarity, and prevents interference. The transaction is grouped into a block connected to the previous one, creating an infinite series called DLT.
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Explore
Decentralisation:
Blockchain operates without a central authority, spreading control across the network.
Visibility and safety
Once data are recorded, it is almost impossible to change those that do not have consensus within the organisation to provide a single level of defence.
Smart contracts
Ledgers can provide high reliability and transparency for several industries and services.
Risks
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Volatility - Price fluctuations, potential for short-term losses, unpredictable market behaviour
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Security – Scams, hacking of exchanges and wallets, losses of private keys
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Regulatory uncertainty: Lack of comprehensive regulations in many countries, risk of crypto becoming illegal in some jurisdictions
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Market manipulation: Pump and dump scheme, wash trading on exchanges, influence of "whales"
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Geopolitics and Cryptocurrencies
Geopolitical tensions have accelerated cryptocurrencies' adoption in various countries, especially in the conflict between Russia and Ukraine. These tensions escalated for more countries and brought economic instability, sanctions, and disrupted banking systems. Some nations and citizens turn to crypto as an alternative for transactions and preserving wealth. Crypto's decentralised nature offers a lifeline amid geopolitical uncertainty.​
Navigating the Power Shifts in the Digital Economy
(Dalio, 2022)
Worldwide Adoption
"The worldwide adoption of ISO 20022 will have an immense impact on financial institutions and other payment networks, corporations, and any business with a stake in financial services and the large value payments industry"
(Team, 2023).
Digital System Transaction Deadlines
Figure:3 (Team, 2023)
"The Role of XRP, XLM, and Other Cryptocurrencies"
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"As we examine the ISO 20022 map, it becomes evident that major banks are aligning themselves with cryptocurrencies. Coins like XRP (the native cryptocurrency of Ripple) and XLM (the native cryptocurrency of Stellar) are prominently featured. This indicates that these cryptocurrencies may play a crucial role in facilitating liquidity, cross-border transactions, and financial interoperability in the future. Investing in these cryptocurrencies can position individuals and institutions to benefit from this transformative shift" (NFTPLANETARIUM, 2023).
Figure 4: (NFTPLANETARIUM, 2023).
Conclusion
In 2009, crypto was created to reshape the global monetary landscape and offer a promising solution against inflation. It will present opportunities for future generations to innovate and overcome significant challenges in our current and traditional financial systems, which are on the brink of an economic downturn.
The primary goal remains consistent: to promote financial inclusion, decentralisation, and an increase in acquisitions while ensuring adequate governance, stability, and security. Whether cryptocurrencies can become a mainstream financial instrument will eventually be determined by its current market capital. Cryptocurrency's potential to provide financial inclusion should make the audience feel empowered and included in the financial landscape.